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CBS AND THE LATIN
RECORDING ACADEMY® ANNOUNCE 5TH ANNUAL LATIN GRAMMY® AWARDS FOR IMMEDIATE RELEASE
NEWS RELEASE Latin Music's Biggest Night to Air for 5th Consecutive Year on the Network MIAMI (October 13, 2003) - In celebration of the resounding success of the 4th Annual Latin GRAMMY® Awards, the Latin Recording Academy® and the CBS Television Network announced today that the 5th Annual Latin GRAMMY Awards will be broadcast domestically by CBS in fall 2004. The date, time and host city of the Latin GRAMMY Awards will be announced at a later date. "The Latin Recording Academy is thrilled about the agreement with our excellent partners at CBS," said Latin Recording Academy President Gabriel Abaroa. "The success achieved during the 4th Latin GRAMMY Awards is a powerful foundation for our collective role in supporting Latin music and its makers while bringing our telecast to a diverse audience." "Broadcasting the Latin GRAMMY Awards reaffirms CBS's commitment to diversity as well as the best in entertainment programming," said CBS Chairman/CEO Leslie Moonves. "This is one of the strongest growing demographics in America right now, and we're thankful to be a part of it." "The United States-Mexico Chamber of Commerce is extremely pleased with the recent agreement reached between our member the Latin Recording Academy and CBS Television to broadcast the 5th Annual Latin GRAMMY Awards in 2004," said United States-Mexico Chamber of Commerce President and CEO Al Zapanta. "Having the ability to portray Latin culture helps to promote the better understanding of all our communities. This Chamber of Commerce gives a lot of attention to cultural events, and the Latin GRAMMYs happen to be the highest recognition that can be given to beautiful Latin music." "For years, CBS and the Recording Academy have shared a vision of bringing diverse music and cultural experiences to mainstream audiences," said Recording Academy® President Neil Portnow. "That passion and foresight extends to the Latin Recording Academy with CBS' continued commitment to spotlight music and its makers from all across the globe." "Over the past four years, the Latin GRAMMYs have brought the sounds of Latin music into millions of homes around the world," said crossover superstar Ricky Martin. "I want to thank the Latin GRAMMYs and CBS Television for showcasing the talented artists who are making Latin music today and for giving them the worldwide exposure they deserve." "We are proud that CBS has once again recognized the diversity in this country," said producer Emilio Estefan. "It has always been my personal goal, as well as the Latin Recording Academy's, to expose our Latin culture and its music to the masses." "There's no better way to celebrate culture than through music," said filmmaker Edward James Olmos. "Fifteen cheers for the Latin GRAMMYs!" "This is the most important thing that can happen for the development of Latin music in the world," said Colombian singer/songwriter and nine-time Latin GRAMMY winner Juanes. CBS Television will broadcast the 5th Annual Latin GRAMMY Awards domestically, and CBS Broadcast International will distribute the show internationally, providing the telecast to an estimated 120 countries. The 1st Annual Latin GRAMMY Awards marked the first time a largely Spanish-language program was aired in prime time in the U.S., and its successful reach, prestige value and unique musical content was a powerful addition to the network's offerings. The Latin Recording Academy is a membership-based organization comprised of approximately 4,000 recording artists, musicians, producers and other creative and technical recording professionals who are dedicated to improving the quality of life and cultural conditions for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recording arts and sciences, the Latin Recording Academy provides educational and human services programs to the Latin music community. For more information about the Latin Recording Academy, please visit the Academy's Web site at www.grammy.com/latin_academy/
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